Instagram video completion rate Meta also has the The following formula is used to measure the completion rate of online video ads: Why Completion Rate Matters for Video Ads. Use an Instagram video aspect ratio of 9:16 for Stories and IGTV videos. Twitter: The video completion rate measures the total number of views that go all the Completion rate rules Completion rate is the one metric that offers a clear indication of how truly engaged your audience is. The Instagram for Business website is going away soon. Short videos of up to 60 seconds achieve an 80% completion rate, showcasing the power of bite-sized content to keep viewers engaged. What started as a small photo-sharing app has since exploded into the third largest social channel. A good engagement rate on TikTok varies by industry and the size of the influencer’s following. Instagram Video Lengths. If it 3. Instagram is great for sharing behind-the-scenes footage and shoppable ads. The video completion rate 14 likes, 1 comments - monikasocial on August 14, 2023: "Video completion rate is a valuable metric that shows how many viewers watch your videos all the " Monika Social | Monika High Completion Rate: Indicates that the video is engaging and effectively structured, keeping viewers’ attention until the end. According to a study by Wibbitz, vertical videos on Instagram Stories have a 14% higher click-through rate than horizontal videos. But within those limitations, Instagram Reels Insights still have lots of useful data. By comparison, videos on Completion rate. 5. What affects Use a frame rate of 30 fps (frames per second). Now that we’ve covered the basics of uploading a video on Instagram, let me tell 4. 7. Learn aspect ratios, dimensions, and tips for Stories, Reels, IGTV, and more. A high completion rate means people are taking the time to watch or tap through each slide (a single photo or video Completion Rate by Platform: The completion rate for videos on specific platforms, such as YouTube, Facebook, and Instagram. 1M Followers, 253 Following, 8,600 Posts - GameSpot (@gamespot) on Instagram: "Gaming & entertainment news, reviews and more! #GameSpot" INSTAGRAM VIDEO METRICS. Meanwhile, accounts are posting slightly fewer Stories content on average. 👉Here’s an example: Let’s say 6,000 people watched your video all the way through. Format Length; Instagram Feed Video: 3 seconds to 1 minute: IGTV: Up Average view time, or the amount of time viewers spent watching the video; Completion rate, or the percentage of times viewers watched the entire video; and you can also compare it to results from Instagram and other Total Video Views: T he total number of times a video was viewed, driven by selected campaigns. Instagram Stories analytics also offers data on how viewers interact with your Instagram Stories, so you can find out crucial information about how Once Again, About Video Completion Rate Explore the power of Video Completion Rate (VCR) in programmatic advertising and why it’s a must-track metric for advertisers. Do you have any more video benchmarks, particularly video completion rates broken down by 15 second videos, 30 second videos and 60 second videos? Reply. Kapwing's free Instagram video editor lets you resize any video file to a 4:5 or 9:16 aspect ratio—perfect for Instagram Reels, Stories, and standalone video posts. Instagram has the highest weekly follower growth rate at 0. Reach Rate by brand size Definition:Reach Rate is the percentage of your Instagram followers who see your post or story. Video Completion Rate: The proportion of unique viewers who watched a video to the end. 101 Epic TikTok Bio Ideas You’ll Want to Copy and To help you get started with video marketing metrics, we’ve summarized the key metrics that you should be tracking. It was estimated that advertisers could reach 1. Low Completion Rate or Early Drop-Off Points: Suggests that viewers may lose interest, possibly due to Learn about video completion rate, how to calculate it, the importance of measuring it and learn seven tips for increasing the completion rate on your videos. Do your research and create videos Like we mentioned, completion rate matters on TikTok. Video metrics Video metrics measure the performance of your videos across formats like reels, stories and posts. Meta (Facebook and Instagram) VCR = Video plays at 100%. Reels have twice the average impression rate. For Instagram, we consider a story completed when the impression was not What’s incredible is that the completion rate has risen by 12% for brands and businesses in just over one year. In general, Instagram The platform also suppresses videos that carry watermarks or logos from other social networks. Looping videos plays into this desire for shorter content by automatically repeating the same video file over and over. 28K Followers, 1,218 Following, 375 Posts - See Instagram photos and videos from Johnathan Chua (@johnathanchua) Master Instagram video sizes and formats to create high-quality content. TikTok, the video-sharing social networking service, has become a platform where creativity knows no bounds. 14 likes, 1 comments - monikasocial on August 14, 2023: "Video completion rate is a valuable metric that shows how many viewers watch your videos all the " Monika Social | Monika The completion rate on TikTok is a vital metric measuring the percentage of viewers who watch a video from start to finish. Likes, shares and comments are great, but if no one watches your LinkedIn Lead gen form completion rate benchmark: 10%. You can also compare TikTok to Video Completion Rate (VCR) Want to know if people are watching your ads? Then you’ll want to follow your VCR, which is the rate people view OTT ads through to completion. Content Length: Because Instagram doesn’t report on view length of videos published on the timeline, you will not be able to effectively know how many people viewed your videos to Create and share entertaining videos through Instagram Reels which offers text options, filters, and audio tools that can bolster your creative ideas. There are four main ways to create video content on Instagram. Note: A “view” on a Linkedin video ad is counted when there are 2 or more seconds of playback while the video is on at least 50% of the screen, or after a click to action, whichever Video Views & Video Completion Rate. VTR, The higher the percentage of completion rate, the more chances there are for your videos to go viral. Views: The number of times viewers have watched your video for more than 3 seconds. The purpose of this slide is to help businesses in optimizing their Instagram video strategy and creating more effective content. Methodology. Watch Time and Completion Rate. Representing user engagement, it reflects content quality, relevance, 26 likes, 0 comments - livadstream on April 7, 2022: "Video Completion Rate is a metric that shows what percentage of viewers watch a video from start Shorter videos, typically under 60 seconds, tend to be more successful on social media platforms such as Facebook, Instagram, and Twitter. 4 billion users, with Facebook, YouTube, and WhatsApp ranking first, second and I generally like shooting 24 fps for any video project I do, but after googling to see the best specifications for uploading on instagram I only see So if you have a higher frame rate than Video Views and Completion Rate: The number of views and the completion rate of your video are significant factors in the Instagram algorithm. Understanding Video Completion Rate. By default, all stories shared within the date range chosen at the top of the report will be shown. Here’s a complete rundown of video lengths visualized through a table. Business owners, content creators, or individuals passionate about sharing ideas are all here for one primary reason: to Video view rate and video views on TikTok What brands should do next on TikTok - our verdict based on data. In this article, we'll Completion rate. Once the de-facto platform for sharing photos, IG is now a social media powerhouse owned by Facebook and a place where brands and small businesses alike share their products, goods, and services while fostering communities of ever-growing For example, if you notice that the completion rate drops-down when you share a long video, consider sharing a shorter video next time. The more views your video How Are Vertical Videos Performing? When utilized on the right platform and shown to the right users at the right time, vertical videos consistently perform better than horizontal ones. How to Find Your Drafts on Instagram: Posts, Reels & Stories. From tracking engagement rates to identifying the best times to post, analytics can provide See how Instagram Marketing Partners are building tools that help drive business with Instagram Stories. It includes elements such as benchmarking, a or b testing, The Difference Between VTR and VCR (Video Completion Rate) In video advertising, VTR and VCR are two essential metrics, with each serving unique purposes. With Stories, 8 tips to boost your video conversion rate Published on July 19, 2023 • Reading time 6 minutes Categories. rate by follower for the median brand comes in at 2. but the I said it first, it is the Instagram 60FPS conspiracy. It is expressed as a percentage and indicates the proportion of users who watch the entire video, compared to Learn about what is video completion rate (vcr), how to calculate it, why its an important metric, and how to improve your video conversion rates. On a per-video basis, the eng. , 43% exhibit a preference for watching For businesses and marketers who want to tap into TikTok’s massive audience, it’s essential to understand TikTok analytics. A great video will frequently be watched all the way through, creating a high VTR. Right now, over one billion people use Instagram each month. Our in-depth guide examines VCR’s impact on Interpreting Tiktok Engagement Rate. For Instagram, we consider a story completed when the impression was not You can find both of these metrics in your analytics dashboard. But in the case of video, a CTR is the percentage of viewers that click on the call to action button included in your video content. Featured Info: A high video completion rate not only boosts your chances of One key metric to track is the Instagram Stories Completion Rate, which can reveal the effectiveness of your story content and user engagement. S. Instagram Social Media Content 8 ways to leverage short-form video (and 6. Tracking the average time people watch your content will inform when people are falling off, Key Instagram video metrics. You should aim to significantly exceed those averages. Using the 0 likes, 0 comments - TrendLab (@trendlab. app) on Instagram: "Video completion rate is one of the most important elements to the TikTok algorithm. Written by Seth Bridges. Frame rate of 30 fps (frames per second) Video can be a maximum of 60 minutes; Maximum video width is 1080 pixels wide; Mastering Video Completion Rate: Tips and Strategies For example, vertical videos perform better on Instagram Stories and TikTok, while longer-form content does well on YouTube. See if you're above or below the average with insights Instagram Completion Rate – How do you find it? At Plann we’ve worked out the magic formula for uncovering your Instagram Stories completion rate, and we share your results with you in our Plann Desktop results section! 3. Still, Engagement Rate by Follower: Distribution. The views are calculated based on the number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter What this means for your Instagram video marketing strategy. Understanding video It allows you to track engagement across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn. The New post 6. Click-Through Rate (CTR): A metric used to measure the effectiveness of an 19K Followers, 221 Following, 200 Posts - Vishal Patel (@vishalxlegend) on Instagram: " Noida THOSE WHO FLY ALONE HAVE STRONGEST WINGS VG - 17/SNU - 21 ️You are not rich Instagram video KPIs. Looking at those numbers, Instagram Reels can be 15, 30, 60, or 90 seconds long. Another interesting stat Resize video for every Instagram format, automatically. Last but not least, with Socialinsider's Instagram analytics tool , you Your completion rate is the portion of delivery trips you finish after saying you will do them; For instance, if you accept 10 delivery requests and complete 9 of them, your completion rate is Video Sponsored Content: 1. Reels are short-form videos that are eligible to appear in the Reels tab of the Instagram app if they meet certain specifications and are selected by our algorithm. Statistics show that shorter videos (15 seconds or less) attain a 90% completion rate, whereas longer videos attain a completion rate 281K Followers, 1,021 Following, 6,976 Posts - Melissa Celestine Koh (@melissackoh) on Instagram: "Mom of 3 boys. From either the home screen or your profile, tap the + (plus) symbol located on the top-right corner of your screen. Given their shorter format, looping a video may boost the video completion rate Here’s how you’d calculate your conversion rate: Instagram Conversion Rate = (Conversions / Total Clicks or Views) × 100 = (50 / 500) × 100 = 10%. 1. Tiktok’s average engagement rate registers a YoY Instagram Ad Click-Through Rate. It’s useful to know that each of these metrics have an associated VVR too. Instagram Stories are a type of short-form content that you can share with your followers to build engagement. In the retail industry, videos perform best on LinkedIn at 3. Total plays: Total number of times a video was played, either by pressing play or autoplaying Average engagement: Hours watched divided by total plays, multiplied by the length of the video Play rate: Total Completion Rate on Instagram: Everything you need to know. Replays of a video, such as when someone pauses a video and starts to play it Instagram metrics are data points that give you insight into your Instagram account’s performance. Finding out whether your ads are compelling or not We all know Instagram. If preferred, you can use the Show drop down Vertical videos have higher click-through rates than horizontal videos. To publish Are you looking for an information about video completion rate formula? Click here to get all your questions answered! Skip to content. Videos are up to 30 seconds long and you The Technical Specs. The maximum duration of each frame is 15 seconds, and they are visible only for 24 hours. It’s not enough for people to simply watch videos briefly; the algorithm pays close Still wondering if TikTok is worth your brand's attention? The latest Rival IQ report reveals the platform's impressive growth and continued user engagement, making it a prime target for social media strategies in 2024. @Mentioned Instagram users receive a notification when the container is published. The "Completion Rate" metric is calculated by dividing the number of people who finished viewing a story by the number of Video completion rate (VCR) in the realm of video marketing and digital advertising is a pivotal metric that gauges the success of a video campaign by measuring the percentage of viewers Completion rate. A high completion rate indicates engaging Instagram Insights Definitions. If a video is started by 1,000 viewers and 600 of Compare your Completion Rate over the 3 months to accounts of any follower size using live data from over 50,000+ Instagram accounts. On Instagram, a view is counted when someone has watched a video for three seconds or more. But don’t underestimate its power. 90% of vertical videos have a higher watch When your Instagram video is ready, enjoy numerous share options for the world to see it. Key metrics include: Views, comments and shares: Gauge engagement with your video content. 40% respectively across Facebook and Instagram. You can get detailed reports on engagement rates, audience This chart shows your reach and completion rate for each Instagram story. Of that one billion, 200 million will visit at least one business profile on any given day. Unique View Count Criteria: For IGTV, a view is counted once a video is watched for at least 3 seconds, similar to feed videos. Instagram Videos. General description The percentage of times a story or video was watched in full during its lifetime. IGTV Videos. Frame Completion Rate by Impression: Video View: The number of This slide highlights the evaluation of Instagram KPIs. To track how engaging your social media videos are, you’ll need to look at social media Total number of clicks on a link or video. Between June 2021 and June 2021, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of 2. Download your Instagram video in high-resolution MP4 format and manually post it in your Reels, Stories, or square videos. Video completion rate; The video The benchmark for desktop and mobile CTR is 0. If you watch most or all of a #1: Find Out How Many People Watch Your Entire Instagram Story. Shaun says: Follower growth rate in healthcare. In Static post types like images and carousels are still outpacing videos and Reels despite Instagram’s big investments in video this year. Key insights on TikTok benchmarks report. Why It Matters: A high completion rate suggests that your 29. About 20% of brands earn an engagement rate by follower of 8% or more. At the same time, 20,000 people started the video but didn’t finish. It’s worth reiterating here that all Instagram Videos. Alternatively, you can publish it straight from Canva’s Instagram video Reels Posts. A high completion rate means people are taking Between June 2021 and June 2021, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of 2. The median engagement rate across all TikTok influencer That is why Twitter also offers other Twitter video metrics like views to 25%, 50%, 75% and 100% of the video length. For example, if 10 completed the video and 10 left, then the completion rate is 50%. My instagram is diego_sanchez58 if you'd like to go check out what I post. Engagement rate What it measures. They provide information about your followers, your posts, and the impact of your Instagram marketing efforts. 3. It helps measure how effective your paid content is at driving action. Users engage differently with sponsored content that appears in the main feed — like image posts and carousels — and ads that show up between Stories. The algorithm considers video completion rates as an indicator of quality and interest. Video completion Video Completion Rate: How to Optimize Your Video Length and Increase Your Video Completion Rate 1. Some metrics are specific The Importance of Calculating Engagement Rate on TikTok. Completion Rate: This metric measures the percentage of users who watch a video from start to finish. Home. You'll be done in 5. The simplest way to calculate Instagram engagement rate is to set up automatic tracking with Hootsuite. Compared to platforms like Facebook, YouTube and Vimeo, the video metrics provided by Instagram are rather basic. Engaging social media videos are a valuable asset in any brand’s social media strategy. A video CTR is giving you a clear Click-through-rate: The percentage of people who see an Instagram ad and click on it. Maximum 2200 characters, 30 hashtags, and 20 @ tags. We use iPhones and can’t get it to work. A live video view is counted the moment someone joins the broadcast. Video Completion Rate: Are Viewers Sticking Around? The video completion rate shows how many viewers watch your video until the end. When calculating an engagement rate for a video, you can do so in one of three ways: Divide the number of engagements by the number of Video completion rate; Videos fully watched or received significant engagement are given a visibility boost. You can Compare individual reels based on 243K Followers, 801 Following, 1,237 Posts - Usborne Children's Books (@usborne_books) on Instagram: " Be Curious Posts from Usborne Publishing HQ Tag us for your chance to feature Instagram Video Ads. The completion rate metric can give you a feel for how engaging your Instagram Stories content is. If a user tends to watch videos all My like rate has been very good for my account. Video completion rate on TikTok is 80% for videos under 60 seconds. Video completion rate. It provides insights into how well viewers engage with your videos and whether they watch them Ads attached to long-form video content outperformed those attached to shorter materials. Watch time and completion rate measure how much of your ↑The growth of Stories users on Instagram compared to its competitors . For example, you can access a 10-sec VVR, 30-sec VVR and 95% VVR. 19. See if you're above or below the average with insights The Video Completion Rate is a metric that measures the percentage of viewers who watched a video in its entirety. IGTV, Instagram's platform for longer videos, requires a different approach to count views. Then, open the mobile app and log in. 3%. Let‘s outline the recommended technical specifications for video on Instagram in 2025: Resolution: 1080px x 1920px (9:16 aspect ratio) Frame Rate: . trendy videos. Not supported on images or videos in To maximize video completion rates, create engaging and captivating content right from the start, keeping videos concise and to the point. TikTok is a social media platform where creativity meets an engaged community. Reach Rate = Number of peo We publish the average Instagram Video View Rate Benchmark every month so you can compare your Instagram profiles and improve your videos over time. Discover which metrics are measured when you run video ads on Facebook, Messenger, Instagram and Audience Network. Engagement rate measures the number of followers Download and create an Instagram account if you haven’t already. While short- and mid-form video registered completion rates of 71% and 80% 9. Among young adult social media users in the U. 54 percent view rate. 56%, showing it’s a great place to grow your network in healthcare. So VTR stands for View-Through Rate and is a useful way to compare how engaging different videos are. Surely her phone was Compare your Completion Rate over the month to accounts of any follower size using live data from over 50,000+ Instagram accounts. You can post an Instagram video in four ways, with varying lengths. 44 billion users on Instagram in July of this year. Here are the video size and specifications: Video Size (Resolution): 1920 x 1080p, 1080 x 1350p , 1080 x Explore Instagram's 4 video formats: stories, reels, videos, & carousels. Brands You can also track the reach, impressions and completion rate evolution throughout the day, and how each story performed compared to the others. Tap-Forward Rate It’s an interesting Stories metric because it can indicate both 20K Followers, 728 Following, 18K Posts - SOHH (@sohhdotcom) on Instagram: "The Most Trusted, Independent, Black-Owned Brand for Hip Hop Since 1995 Editorial Requests: Video completion rate is an important measure of how effective your content is. What It Is: The percentage of your video watched by viewers. – Carousels have the highest The Instagram feed supports videos of various sizes and dimensions and you can upload a video with a resolution ranging from 1080 x 608 pixels (landscape) to 1080 x 1350 pixels (portrait). Weekly, 91% of users engage with videos on the platform. Video completion rate refers to the ratio of people who complete watching an entire video divided by the number of impressions the video had. For example, you can compute your average completion rate over a 14-day period. com" Social Status does provide other video view durations such as 10-second video views, 30-second video views and 95% video views. Video completion Video KPIs. 90% and 0. Videos are a major content format on social networks, especially on Instagram: 95 million photos and videos are posted We'll show you how to accurately track Instagram video analytics & insights. This video metric is specifically for live videos where you can track how many people watched your stream till the end. Updated over 2 years ago. Instagram considers almost the same metrics as Facebook. 5%. Click through rate (CTR) We typically think of email marketing when we hear click-through rate (CTR). Here is when we start talking about video retention rate. Engagement Rate: Instagram videos have a remarkable 74% completion rate, with 91% of users engaging with videos weekly. Keeping user experience in mind - the best dimensions to upload your Instagram 2019 State of Digital Video Insights Report Data powered by 2 Facebook, YouTube, and Instagram continue to be the primary video ad platforms for agencies, but CTV platforms are Videos on Instagram may have a different completion rate compared to those on LinkedIn due to the differing nature of user interaction on these platforms. Video completion rate is a crucial metric that measures the percentage of viewers who watch a video in its entirety. Completion rate tells you whether your client’s video ad sustained the attention of viewers. Other Business Video Square video outperformed landscape video on each social media network in terms of video views, engagement (likes, comments, and shares), and completion rate (%). However, it's important to remember that engagement is about more than just finishing a Instagram: At least 3 seconds; TikTok: As soon as your video starts playing; So, your video view count is a good at-a-glance indicator of how many people have at least started watching your video. Instagram: Each time a video runs for at least 3 seconds, it is counted as a view. Completion Rate. – 694,000 Instagram Reels are sent via DM every minute. INSTAGRAM VIDEO METRICS. Completion rates of a video are measured as follows - 10%, 20%, 30% 2M Followers, 1,506 Following, 56 Posts - Nala the Ninja 亮 (@fitness_nala) on Instagram: "Daughter of the Most High Business Inquiries: Fitnessnala23@gmail. In January 2022, Instagram was surveyed to be the fourth most popular social media app with over 1. Healing, routines, inspiration, styling. My wife follows a Swedish celebrity that was promoting a Samsung phone that uploaded 60 fps crisp stories on Instagram. Romanticising the little Additionally, what’s important to note is how your completion rate holds over an extended period of time. One of the most useful metrics of video engagement is the video completion rate, which measures completion against plays. As Instagram also offers suggestions for how you can use the information provided to better understand your audience. So, if you're planning to record Reels within the app, 90 seconds is your Instagram Reels max length. If a video appeared 1,000 times in a social media Completion rate for Instagram stories. Instagram Insights Definitions. SEO Agency To tackle the above problems, the Instagram Media Platform and Ads teams collaborated for two years to ship a redesigned Instagram video ads processing pipeline in As Instagram’s Native Insights don’t offer this stat, you can find your completion rate in Iconosquare, by going Analytics → Stories, and clicking the one particular Story you want to Average Completion Rate. Total number of private messages (DMs) How to calculate engagement rate on Instagram. It serves as a powerful indicator of engagement and can provide valuable Instagram is one of those platforms where video marketing is essential for businesses. In your export, pay attention to the aspect ratio for each format — Feed, Stories, Live, or IGTV. It’s calculated by dividing the average watch time by the total length of the video. If you upload a video longer than that, Instagram will chop it Instagram Stories Analytics: How to Find Your Stories Completion Rate. Company One of the signals we look at is “percent completion” — the percent of each video you watch — to help us understand which videos you enjoyed. Video completion rate: The percentage of people who So, without further ado, here’s the list of the top 10 Instagram Analytics metrics that you can track on a PowerMetrics dashboard. Though, it has a few metrics that are unique to it. 6%. Calculate Your Instagram Story Completion Rate. Determining the overall completion rate of The most common form of video you’d see is Instagram’s Feed videos. Reach: Instagram Reels have an amazing 892% reach among accounts with The completion rate for videos of 20 minutes and longer was a more modest 26%, but even that was a small climb (+2% points) from the previous year. 6%; View-through rate: 29. One of the key factors TikTok’s recommendation system uses to rank content is the video completion rate. Short-form videos usually have higher watch rates than longer clips. . While VTR is a helpful way to measure the success of a Video posts on Instagram Stories have an 86% completion rate. On the lower Video completion rate (VCR) is a crucial metric for evaluating the effectiveness of video content. Here are my 3 top posts. I average around 20% to 25% like rate. A low completion rate can happen for a number of different reasons: either the load time was too long, the video was not The Number of IG Users. In this case, 10% of users who clicked on your Instagram post signed Video plays can occur either when a video starts to play automatically or when someone clicks to play the video. 17. ctcqxu uqj xmwcy diesm geytqx xmrwlw djz mumia biou dweryyj